Branding
& Design
The Ask:
Create a brand concept and identity for Optenhorst Estate: a premium, mixed-use residential, retail and office lifestyle property development in Paarl, South Africa.
The Ask:
HGL lead a photoshoot for Optenhorst Estate to create imagery for use across digital and print marketing material. An aspirational aesthetic focussing on the nature, architecture, food and wine offerings of the area was created to appeal to potential buyers.
Styling
& Production
Content
Creation
The Ask:
HGL managed the full-service content creation process from initial concept to photoshoot. The resulting images were used for the Optenhorst website as well as across social media posts and campaigns; conceptualised, planned and executed by our Lucky Charms.
The Optenhorst Paper was conceptualised and executed in close collaboration with The Look Book. The result was a newspaper-style magazine developed to showcase the Optenhorst lifestyle for use as a key driver for the pre-sales and marketing team.
LUCKY CHARMS
Creative Director & Production: Kara Furter
Art Direction & Newspaper Design: Charl Edwards (The Look Book)
Photographer: Kleinjan Groenewald
Design: Danielle de Matos