Branding
& Design
The Ask:
Create a contemporary luxury brand for a well-established pearl sourcing business.
To take this pearl business from a small but strong word-of-mouth offering to online e-commerce required HGL to establish a fresh and contemporary brand ID.
From naming to logo creation and brand voice, Kippie was created as a fresh new face for the business. HGL guided Kippie on the launch of social media and their e-commerce store.
The Ask:
Create a set of product and lifestyle stills for use across e-commerce site and social media channels.
An all-star cast of Lucky Charms gathered for a on-location lifestyle shoot of all new Kippie products. The team handled prop sourcing, styling, wardrobe, hair and makeup as well as art direction of the shoot. The result was a set of beautiful shots that were used to establish the new public face of the brand.
Styling
& Production
CONTENT
CREATION
The Ask:
The stills from the shoot were used across the website and social media collateral. HGL managed the design and build of the e-commerce site and created social media content for the brand.
LUCKY CHARMS
Branding & Design
Creative Direction & Production: Kara Furter
Design: Danielle de Matos
Brand Voice: Katherine Hugo
Styling & Production
Art Director: Kara Furter
Prop Stylist: Katy Mills
Photographer: Frances Marais
Wardrobe stylist: India Dee Shepherd
Florist: Elene Groenewald
Hair & Make up: Algria Ferreira
Models: Sikhokhele Tyhali & Christi Steyn