The Ask:
Habitas Caravan tasked HGL with refreshing their newly acquired existing space with an on-brand Habitas look and feel.
First, we conceptualized the interiors for the communal areas; reception, lounge, dining room, food truck and outdoor areas, including the Caravan patio furniture and furniture fittings and equipment for all the areas.
The Lucky Charms then travelled to Saudi where they locally sourced and managed the production of the decor, working closely with designers, artisans and manufacturers.
Sourcing &
Procurement
Styling, production & content creation
The Ask:
In addition to the installation and styling of the Caravan spaces, HGL was tasked with the styling and production of a photoshoot to capture the essence of the refreshed space.
HGL handled the management and production of a full interior and lifestyle shoot to create content to promote the new space. We handled the entire production, from sourcing and managing models to photographers. The outcome was a bank of visual imagery for use to promote Caravan online, on social media and in PR communications.
LUCKY CHARMS
Creative Direction & Production: Kara Furter
Styling & production: Katy Mills
PR & Comms: Carolina Ramirez Herrera
Photographer: Kleinjan Groenewald