Branding
& Design

The Ask:

Develop a brand concept and personality for a restaurant and bar at Gorgeous George.

Gigi Rooftop was created as the sexy and sassy female counterpart to George. Rooted in the spirit of fiery fun, Gigi’s personality was woven into the tropical Tiki-themed bar and European-style restaurant menus.

The Ask:

The Lucky Charms assisted the Design Hotels team with the concept and execution of the Gigi Rooftop restaurant & pool content photoshoot. Our team handled the production and styling of the shoot to ensure continuity in the look and feel.

Styling
& Production

Content
Creation

The Ask:

HGL developed and produced a social media content strategy to promote audience growth and engagement. Our team also managed the planning, design, execution of the content plan on various social media channels.

The Ask:

Amplify the brand personality of Gigi Rooftop through all touchpoints in the bar and restaurant by developing collateral including:

- Custom design and production of coasters, napkins & water bottles
- Design, sourcing & production of reservation signs, neon signage & wayfinding
- Customisation & sourcing of pool towels
- Custom marble engraving and brass plating
- Sourcing and artist management of custom installations