Branding
& Design

The Ask:

Branding and design for the launch of a bespoke fine jewellery business by UK-based jeweller Emma MacTaggart.

We were tasked with establishing and refining a brand direction and design that feels both contemporary yet timeless and trustworthy. By working closely with Emma, we established a tone of voice and a set of visual guidelines for the brand that creates a sense of the bespoke nature of her work and her one-on-one personal approach.

The Ask:

Team HGL created a visually engaging and informative website for Emma's brand concept. By combining striking visuals of her custom-made pieces with honest yet emotive language, the result is a website that is simple to navigate, gently guides readers through Emma’s process and inspires potential clients.

Website Build

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LUCKY CHARMS

Creative Direction: Kara Furter

Brand Design: Camille DeVilliers

Web Design & Build: Bredine Kruger

Concept & Copy: Katherine Hugo