The Ask:
Merge existing seperate Batoka brands into one central brand that represents the group’s lodge, travel, and hospitality offerings.
To effectively communicate the full brand story under one umbrella, we created a fresh visual rebrand with a clear brand voice to communicate Botaka's services. By creating a new identity under Batoka Africa, we were able to merge seperate entities into a single strong brand.
Branding
& Design
Social Media & Content Creation
The Ask:
As part of our full-service offering, we produce content including beautifully styled stills and video for use on the website, social media, in print and PR communications - handling locations, photographers, videographers, models and styling down to the very last detail. Using this content, we plan, create, post and manage Batoka’s social media channels.
Experiences & Training
The Ask:
HGL conceptualised, curated, and produced visitor experiences for Batoka lodges including the bush bar, sunset & sunrise coffee experiences, lounge areas, wellness offerings and more. As part of designing these experiences, we also source, custom-make, and oversee every detail of each, supported by visual manuals to assist staff with future setups.
Sourcing & Procurement
The Ask:
To ensure a seamless on-brand experience at every touch point, a wide range of unique items were sourced and procured to bring considered details to each Batoka experience. From branded water bottles to tote bags and journals, antiques, furniture, glassware and custom pieces.
LUCKY CHARMS
Creative Direction, Production, Sourcing & Styling: Kara Furter
Photographer: Kleinjan Groenewald
Stylist: Katy Mills
Web Design: Bredine Kruger
Mandy Marquist : Co-ordinator
Concept & Copy: Katherine Hugo