The Ask:

Conceptualise and execute an intimate communal lounge space for Habitas Namibia.

Inspired by local crafts and textiles, we created a space that draws on the colours and textures of the bush surrounding the property. Happy Go Lucky travelled to Namibia to handle all logistics, procure, research and install the space.

Styling
& Production

Content
Creation

The Ask:

HGL was tasked with art directing and producing a set of stills for Habitas Namibia for use in a wide range of brand collateral from print to digital. The photoshoot covered on-site food and beverage, interior rooms, communal areas and atmosphere shots including local flora and fauna.

The Lucky Charms were hands-on in Namibia to handle all production and styling of the shoot, including sourcing and wardrobe. The team were also the cast and crew in a mood video of the hotel to capture the essence of Habitas Namibia - a key piece in the marketing of the lodge.

We used the resulting images to create and execute a social media content plan including copy, image creation and posting on behalf of the client.

LUCKY CHARMS

Creative Direction & Production: Kara Furter

Design & Art direction: Danielle de Matos

Styling & Procurement: Katy Mills

Wardrobe & Production: India Shepherd

PR & Comms: Carolina Ramirez Herrera

Photographer: Kleinjan Groenewald

Videographers: Dovetail Production

Social Media Copy: Katherine Hugo