HGL was tasked with art directing and producing a set of stills for Habitas Alula for use on a wide range of brand collateral from print to digital. The photoshoot covered on-site food and beverage, interior rooms, communal areas, and atmosphere shots including local flora and fauna.

The Lucky Charms were hands-on in Alula to handle all production and styling of the shoot including souring and wardrobe. The team were also the cast and crew in a mood video of the hotel to capture the essence of Habitas Alula - a key piece in the marketing of the lodge.